Entries Tagged 'Daycare Business' ↓

1. My day – kids and tots- A captivating adventure for kids and adults.  The show mode can be used to entertain little ones while also reinforcing and acknowledging all the good things in life.
2. Kids game pack – talked about in Forbes magazine.   Designed to improve the brains working memory and motor skills with vivid colors and great entertainment.  Great for all kids in child care.
3. Pediatric Symptoms MD – This app was referenced in the November 2009 edition of Parents Magazine.  This care guide help you make smart decisions on what level of care (if any) is needed, and how to provide speedy symptom relief for minor illnesses or injuries.
4. Kidivities – at a loss for good new activities to keep your children happy?  This app has plenty of great kid approved games and craft projects you can do in your daycare.
5. Family fun – family friendly activities.
6. Toddle teaser quizzing – Great interactive games for small children to help teach them skills they will need.  Designed with different skill levels for kids of all ages.
7. Voice toddler cards – the talking flashcard – English and Spanish allows you to teach your kids with talking flashcards.
8. My baby signs - ALS for toddlers.  Study after study keeps showing the ability and importance of teaching small kids to use simple sign language.  This app can help you teach you kids the basic signs.
9. Magic sleep – Music and sounds designed to help get small children to fall asleep faster.  With a built in timer function plays the music for as long as you want with no need to continue restart a CD.
10. Zatz – days to — countdown of days until Christmas, Halloween.  Just leave the iPhone docked and let the kids watch.  Need I say more?

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I came across a great article in the paper this week. The article is about which volunteer jobs are the most helpful to kids. Here’s the article: http://online.wsj.com/article

I like the information of where to volunteer and think parents may like it (i.e. something for your newsletter:-)).  I found this section to be very relevant to those of us in child care as well as parents:

“Throughout school, the most important parental role of all is to shape your child’s attitude toward learning and school, communicate high expectations, and help him or her set goals and solve learning problems.

And setting expectations doesn’t mean telling kids, “We are bound and determined that you are going to get into Harvard,” Dr. Hoover-Dempsey says; it means sending a message that “doing the best you can is important for all the things you’re going to be able to do in life.” In elementary school, such coaching has roughly twice as big an impact on children’s grades and test scores as volunteering.”

As caregivers we have a massive impact on the kids in our care. We owe it to them and ourselves to do the best we can for them. Teach them to love learning, have fun with it, to do their best in everything they do, and to set meaningful goals in life.

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It’s known that habits we form as kids tend to continue into adulthood.  The habit of exercise and outdoor activity is especially powerful when taught to young children and maintained as a regular practice.
Here are some startling statistics:

•  39% of adults are not engaging in leisure physical activity
• 60%  of Americans are not regularly active
• 25% are not active at all
• The average American spends the equivalent of 60 days a year in front of the television
• The average time spent playing video games has gone up 25% in the last 4 years
• 34% of children are overweight or obese

And we wonder why we are fat as a society.
It is important to teach kids at a very young age to get outside, to move and to be physically active.  If it’s not taught as kids it becomes progressively harder to teach at older ages.  If kids are allowed to sit in front of a TV or computer all day as a toddler, they don’t learn the mental skills and enjoyment of physical activity.
I understand you can’t have the kids out playing every minute of every day.  That’s just not reasonable, there’s other activates, learning, napping, and just bad weather (I’m near Cleveland, Ohio - we can go weeks without being able to get outside).  But you should aim for 60 minutes a day.
The “one hour a day” plan is a great place to start.  You don’t need to do all the time at once, it can be broken up into several 15 minute or 30 minute time periods.  In fact the NFL has a current campaign, their Play 60  program.  If you go there you will see they have some great idea and helpful activities.
Here are some other ideas you can use:

• Go for a walk/hike around the neighborhood.  Even walking is good for you.  Have the children all hold onto a rope as you lead them around.  You can even use this time to stop and learn about things as you pass them.
• Play the hokey-pokey or Hullaballoo Game.   These are great fun and get the kids up and moving around.
• Dance.  Kids love to dance, put on some music and let them go.  Go a step further and teach them some moves.  Here’s a good search I did to get you going: http://www.ehow.com/search.aspx?s=kid+dance+moves&Options=0
• Create your own TV shows.  Do skits or plays with the kids.  Again it is more important for kids to learn to get up and move not so much high levels of physical activities.
• Have the kids clean up the childcare toys.  Yes this may take a lot of time and you may still pick up most of the toys but in the process you will get the kids up and moving.  You also get to teach the kids great responsibility life skills.
• Let me know what other activities you do with kids to get them physically act every day.

Those of us in the child care industry have a responsibility to try and teach the kids in our care to be the best they possibly can be.  One part of this is to teach them to be physically active.

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Here’s one of those strange but true stories that can drive anyone nuts. Talk about laws that try to override good neighborly values. And yes, this is a true story.

A Michigan mom has been told to stop watching three of her neighbor’s kids before school, because she doesn’t have a state daycare license. Lisa Snyder, the mother of a first grader, is just trying to help the other mothers by doing something she would be doing anyways, and she’s not charging for her services.

But Michigan law requires care givers to get licensed if they watch other’s kids for more than 4 weeks during a year. Ouch! This is not much time, just think about a local group of moms that rotate watching kids before the bus each week; they would fall into this trap before New Year’s.

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There are a couple of things to be learned from this story.

1. Please, please know the rules of the state you are in. Officials do not look kindly on the defense of “I didn’t know”. I have a brief overview of each state here: daycare license requirements, but if you have any questions, check with your state and local authorities.
2. In most cases, common sense applies but not always (as in the Michigan example).
3. It’s not that hard to become licensed in most states. It sounds scary but often it’s just a matter of paper work, very much like registering your car.
4. There might just be a business opportunity here. If you know a couple of people who need help with before & after care, you may have stumbled onto a profitable little business for yourself. Talk to as many people as possible, and do your research.

Hopefully in the end smarter heads will prevail and this Michigan case will be dismissed. Stay tuned.

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Why do you need a business plan?  First and foremost, a business plan is a basic requirement to getting government grant and loans, as well as bank loans.  It is also a great way to focus the complete picture of your daycare, get it out of your head and down on paper.

There is something about writing a plan down on paper that brings it into reality, and requires greater precision.  This is what a business plan will do for you and your child care business.  It does not matter if you’ve been open for years or just starting out - you will gain tremendous value from writing it down.

Preparing a business plan can be a long and daunting task, but I recommend using a daycare business plan template to give you a head-start and save you hours of time.  If you’re not already convinced, here are 10 big reasons why should have a business plan:

1. Sets specific objectives for your daycare.  Good owners set specific objective that can be measured.  This allows you to keep track of how you are doing and make changes if needed.
2. Helps define your strengths.  A major part of any plan is learning what your strengths are in a business both personal, professional and as a business.  Knowing your strengths will allow you to play to them.
3. Helps uncover your weaknesses.  Just like with your strengths, knowing your weaknesses can be a massive advantage for you.  If you know where you are weak, you can focus more energy on this area, or find somebody else who can help you.  Or best of all, delegate this area to someone else completely!  An example is my friend Christine who runs her own daycare, and she is weak at keeping track of her business paperwork and finances.  Luckily, her husband Robert is an accountant.  He handles ALL the paperwork, receipt tracking, payments, and accounting for her.  Sounds like a perfect marriage!
4. Helps you know and understand your competition.  In developing your plan, you will get to know your competition, what their unique benefits are, and what their weaknesses are.  From this you should be able to determine where you can compete with the greatest success.
5. Enables you to deal with professionals.  Having a business plan will allow you to deal with other professionals, such as lawyers, accountants, insurance agents, and consultants, in a confident manner.
6. Understand who your customers are and what they want.  To be successful in child care you need to give the customer what they want, not always what they need or what you are best at.  The business plan process will help you to find out more about your customers.
7. Determine how much money you will make.  Knowing your customers, your competition and your strengths, you will be much better able to make an accurate projection about how much money you will make, how much you may need to pay out in expenses and how much you get to keep!
8. Understand how much it will cost to start your daycare.  If you haven’t yet started your daycare you will learn how much money you will need to get started.  Depending on the size of your center this may be almost nothing to 6 figures for a new child care center.  Knowing the costs will help you figure out where you can save some money too.
9. Help you sell your daycare.  Right now you may not be thinking about selling the business you are just starting but down the road you may decide to.  It is always good to get paid a large amount for all the hard work you put into your daycare.   A good business plan that has made you successful goes a long way in receiving a good sales price.
10. You simply must have one to apply for grants and loans.  To get any money from the government or banks you need to have a business plan.  Not having a plan is one of the biggest reasons people don’t apply for government grants and loans and why that money goes unused.   The money is out there for the asking, but you must have a business plan to get any of it.

Yes, preparing a business plan can be a daunting process.  And if you take it on from the beginning alone it will be.  But luckily you have several great options.  There are several business software programs on the market you can use.  These are good and they walk you through the process with examples for each section.

Another option is to have a business plan created for you by a professional.  This is the easiest but also the most expensive route.  Search the web and you should find several companies willing to do all the work for you and send you a professional plan.
A third option is a “done for you” daycare business plan template.  I’ve have a couple of these for you, (daycare center business plan, home daycare business plan), with just about everything already done.  I’ve helped enough daycares to know what 90% of the business plan should be.  I find from coast to coast the same information in just about every business plan.

It’s up to you how you go about writing your business plan, but you should strongly consider getting started today writing one.  Success is just so much easier with a good business plan for your daycare.

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For anyone who thinks the daycare business is a thankless job please take note of this story. It goes to show that when you do a good job taking care of children, love your work and have faith good things can come to you.

Sandy Morris, a St. Paul woman whose home day-care business is known as the heartbeat of a multicultural neighborhood learned Friday that her family will be featured on the popular ABC television series, “Extreme Makeover: Home Edition.”

Sandy Morris and her children, 15-year-old Catricia and 12-year-old Mychal, answered a knock at their door to find host Ty Pennington. He will lead a cast of thousands to demolish the house and build a new one in its place.

“It’s so surreal. I’m shocked. I feel blessed,” Sandy Morris, 40, said outside her 100-year-old house just south of downtown St. Paul.

Morris, who grew up in the house, said “Extreme Makeover” came just in time, because the foundation is crumbling, the roof is sinking, walls are buckling and the basement has mold. Still, she said she is sad that it will be torn down because of all of the family memories. She bought the house from her mother, who has since died.

Sandy Morris was working as an early childhood education teacher when Catricia was born. Frustrated that she couldn’t find suitable day care, she started her own. Tia (Aunt) Sandy, as she is known to the children, teaches them Spanish and creates a regular curriculum that keeps parents coming back, said Nina Edmond, whose daughter NaTouri has attended for four years.

The day-care area in the new 2,800-square-foot house will have its own kitchen and a pint-size bathroom for the children. Designers also added a play area above the garage.

This is one of those amazing heartwarming stories that makes me proud to be in the child care industry. Keep you r eye out for when this airs.

And my best wishes and blessing to Ms. Morris and her family.

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Pictures are one of the greatest ways to reinforce your value to parents.  No matter the size of your child care center, you should be taking photos and using them to promote your business, both to current clientele as well as prospects.

Today I got the proof pictures from my daughter’s child care class photos.  I’m just in love with these photos.  These pictures will be going out to family for the holidays and great simple inexpensive gifts.  And it is not just me, I’m sure the other parents will be doing the same thing.

Portraits

Portraits are a great benefit you can offer.  It doesn’t matter the size of your daycare, you should be able to get something set up for a picture day.  If you’re a small home daycare think about contacting the local college to find a top student, they may even do it as a project, or look for wedding photographers in the off season, they may do it to keep busy.

Everybody loves seeing their little boys and girls all dressed up in a photograph for years to come.  And doing it at your daycare saves the family the trouble of going to a portrait studio in the mall…and will probably be cheaper for them too.  What a great way to make parents happy and willing to refer your center to their friends, family, and co-workers.

Action Shots

Taking pictures goes beyond portraits.  Think about taking pictures of the fun things your kids are doing.  Here’s a picture of my daughter with what started as finger painting.  She loves to get into whatever she does.  I just love this picture, it’s framed in hallway.  This picture was just taken by the daycare staff and emailed to me.

These pictures weren’t just sent to me, other parents get similar pictures when fun stuff happens.  It allows parents to connect with their kids, and show them off.

An inexpensive digital camera from Wal-Mart should cost you less than $50.  That’s nothing when you look at what it will earn you:  great reviews, referrals, great enrollment… Plus you will likely be able to deduct the cost of the camera as an operating expense.

Daily Pictures

Parents love to see how their kids are doing at daycare.  Before now it’s been hard, the portraits, and maybe some fun shots now and then.  But the internet is changing that fast.  With the growth of cheap small digital web cam and high speed Internet connection you can now broadcast your days to all parents.  The best example of this is a service called Share In My Day.  With this service, everything is set up for you and parents are given a login and password to access the daycare’s online webcam from anywhere, anytime.  They can check in and see what’s happening and watch the fun.  This is a new technology and everywhere it goes in, parents just rave about it.  Could you do something like this for your parents?

Parents just love getting pictures of their kids.  When you find unique and special ways to give them what they want, they will love you that much more.

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If you’ve read some of my past blog posts, you know I’m a big believer in using daycare business forms.  Making sure you have the right forms, completed and on file, will keep you out of legal trouble and help you manage your daycare business much more easily.

In addition to saving you time and making your life easier, here are some other great ways to use them:

1. As a checklist to be sure you have everything.  This is one of those great simple secrets, when you have a complete set of forms you can simply crosscheck the list to see if you need to get a form completed.  “Hey, I’m going to put sunscreen on the child…Do I need permission to do that?  Yep, there’s a form.”  This way you know you are covered.
2. As a communication tool with parents.  When parents complete your required forms, it will remind them to tell you everything you need to know, and allow you to communicate your expectations.  Often things simply “slip their mind” but completing the paper work may remind them of important things you need to know about their child.  For example, the “Authorization to Administer Medication” form may remind parents to let you know Johnny is allergic to a certain medication.
3. As a double-check that your staff is doing their job.  As a Director, you should be receiving copies of all forms completed in your child care center.  This will help you keep an eye on your staff.  If you know a child had an accident but you never see the form, you know either the staff was not paying attention or decided not to do their paperwork job.  This is a great way to see who is really sharp and who is just getting by.
4. As a way to improve your level of professionalism in front of new customers.  Your daycare looks extremely professional when you have all the forms you could ever need ready for the parents when they join you or as activities require.  The simple fact you have all the forms for starters show you are a dedicated professional, then getting them to new parents from the start shows that you know what you are doing and not just winging it.
5. As a way to make inspections go smoother.  Daycare licensing inspections can be a pain, but when you have complete forms for every student, it simplifies the task.  When an inspector checks a child’s file and finds all the needed forms completed and sees you have a complete list of other forms too, she or he will likely be impressed with your thoroughness.  The fewer problems she finds, the less likely she is to dig deeper, and the sooner she will be on her way.

Remember, it’s a good idea to get all forms updated or new forms completed on an annual basis.

If you don’t already have a complete set of daycare forms, check them out here.

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Check out my family in this recent picture.  Can you pick out the one that doesn’t belong?  Yep, that’s my husband, die hard to his old team to the end.  Our family loves to dress up like this, and so do most kids, so have some fun with your local teams.

Check the schedule or the major sports teams in your town.  Find out when they are playing and what the major games may be.  If you’re not sure, ask the dads of a couple of your kids, they’ll know.  Then plan a day or week around the team.

If your baseball team made the playoffs, have a baseball week with everyone wearing team colors on Friday.  You can have hot dogs and caramel corn (Cracker Jacks has peanuts) for lunch.

When your football team has a weekday game or major rivalry, have a football week.

Some great ideas of things you can do:

• Use the sport to teach math and words.  Use the game as a basis for the learning.
• Create art and projects around the game.  Think painting helmets or a hand print.
• Use this as a great time to teach fair play and sportsmanship.
• Teach the rules of the game.  Kids love to know how to play, so teach them.
• Contact your sports team’s PR office and see if they can send you some “autographed” photos of players or the mascot.  Most teams have piles of these they will happily send to you.
• If you live close to a major team, you might even consider a field trip to the stadium if you can set up a tour.

Activities like this are a great way to grow your center and your brand.  Children love sports and teams.  They will get excited as they get ready for the week and the dressing up at the end of the week they will be bouncing off the walls with happiness.

The kids and their parents will tell friends and neighbors about the sports week.  Now you will be the daycare on everyone’s mind.  Plus all the art work and other projects come home and to the office.  Yes the kids love it, but it is also another great way to show off and remind parents why you are the best place for their kids to be.

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Today I learned some sad news.  An associate, mentor and sometimes-competitor of mine has had to leave the business.  I won’t mention who, because it just isn’t important and is somewhat personal. But I am sad to see him go, because even competitors can make us better in what we do, and I never like to see ill come to anyone.  So I wish him and his family the best in the future.

I always believe in looking for the lesson in everything in life.  This case has a lesson to be learned too.  My friend’s problems came about by pushing the limits just a little too much.  We’ve all been there, so we know how this happens.  You start off following the rules…say driving the speed limit, then pushing it just a little, 5 mph over.  Nothing bad happens, we don’t get pulled over so this becomes the normal and acceptable way.  We do this for a bit then push again, just 5 mph more, nothing bad, push again. We can even begin to believe its okay to be going this fast.

Before we know it we are 20 mph over the speed limit passing the officer with the radar gun.  Oops!

The ticket, the fine, the trouble just snuck up on us.  This is just what happened to my friend, and if you asked him, he would admit this is what happened.  Now he’s lost just about everything and will need to start his business life over.

Don’t let this happen to you.

Take a couple of minutes today and think about where you are pushing the limits.  Look at how you are operating your daycare, should you be operating differently?

• Are you following the rules of your state and local government about number of children?  It’s just one over the limit, right, but what’s next?
• Do you have all your policies written out for your parents so both sides know the rules, or are you just “winging it”?  Not having policies can get you in trouble and allow parents to walk all over you.
• Do you have all the forms and paperwork you need on your children?  Who can pick them up, what can they eat, where can you take them, I know this might sound simple and obvious but what happens when something goes wrong?  There are lots of kids that can’t eat peanuts or shellfish, or parents in nasty custody battle.  Just 5 minutes to slid back into line and you will be much better off.
• Are you setting a good example for the kids in your care?  As a care giver you have a massive affect on your kids, what they believe and how they grow up.  Even if they don’t say it they are watching and learning.  Don’t teach them the wrong things.  Think about the words you use, the feeling you have, and how you deal with problems.  Maybe it’s time to make some small changes.

Pushing the limits can sneak up on all of us.  It takes some effort to see where we are over the limit and some restraint to come back in line.  Slowing back down to the speed limit is hard, but in the end easier than getting the ticket and needing to show up in court.

The Daycare Success System already has a great policy manual, and all the forms you need included when you invest in it.  You can also get just the daycare forms or  daycare policy handbook if you would like on my daycare products page.

My happy thoughts and blessings go out to my friend and all of you as we go forward in life.

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This is a follow up to my article on getting ready for the cold and flu season .  In that article I talk about the need for face masks to help prevent the spread of germs once a child is sick, but before they are picked up and taken home.
In related news, the Journal of the American Medical Association (JAMA) recently released a report on which type of masks work best stopping the spread of germs.  In the study they compared expensive small-particle filters, with inexpensive surgical masks.  446 Canadian nurses were studied while treating patients with signs of respiratory illness over a 3 month period.
In the end, the study found no significant difference in fighting the spread of germs or flu between the two groups.
The cost of surgical masks is cheaper than respirators, so it shouldn’t be a problem to pick up a couple.  In fact I did a quick online search and found several places offering surgical masks for under $8 for a box of 50 masks.  Compare that to the cost of one lost day or just the misery of being sick and I think you will agree 8 bucks is worth it.
In my other article I talk more about getting your daycare ready for cold and flu season.  To read that article click here.

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My daughter won first place today…she was the first one in our family to get a cold this year.  Just the plain old common cold variety, thank goodness, but still sick nonetheless.  It has to happen, as it seems to every year.  And this makes me wonder…

Have you reviewed your daycare’s sick policies lately?

If you’ve made changes, have they been communicated to your parents lately?
This is the best time of year to review your sick policies.  We are just going into flu season so it still isn’t a major problem, but it’s top of mind with parents right now.  If you don’t have a sick policy yet, you still have time to get one created & communicated before the flu season gets out of hand.
Some points to think about when reviewing your policy for this year:

• Does it meet or exceed the state requirements?  Many states have been updating their rules this year so make sure you are still following at least what they require.  Due to swine flu (H1N1 virus), some states may have big changes.
• Make sure your rules are tough but not too tough.  You don’t want sick children at school spreading germs, but sending them home every time their nose runs will cause parents to complain (and rightly so).
• Do you have a place set up to care for sick children?  Kids can go downhill fast when a cold comes on. You will want to separate them from others, so make sure you have a cozy corner set up with warm blankets and something to do away from the other kids.
• Make sure to review with your staff what the rules are, like when children will need to be sent home and who is to be notified.  Also review with staff signs of illness, especially H1N1, the 2009 flu strain, and bronchitis.
• Send home a copy of the sick policies with parents.  I know it’s in the policy handbook and I’m sure every parent reads it cover to cover, but just to be sure send a new copy home.  It’s always better to keep parents over-informed than under-informed.  This is just another great way to show your care and professionalism.
• If parents may need to have somebody other than themselves (i.e. grandparents, aunts, uncles, babysitters) to pick up sick children, now is the time to prepare.  You will need to get a signed release with the name of the person in the child’s records, and you should get a copy of the person’s driver’s license also.  This way you and your staff can be sure in a very stressful time.
• Consider having face masks on hand in both adult and kids sizes.  These can help keep germs from spreading when people cough and sneeze.
• Review with your staff when they will need to call in sick.  Also make sure you have a plan for replacing sick caregivers.
• Have a plan in place to clean and disinfect rooms and the entire facility.  If colds or flu start spreading fast through your center, you may need to clean your entire facility quickly to remove the germs.
• Think about how you would contact parents if you have to close your daycare.  State and local governments and most school districts have put thought into when they may need to close schools this year because of swine flu, you should do the same.  A couple of minutes of planning will go a long way in helping you out later.
• Consider if you and your staff are going to get flu and H1N1 vaccines this year.  They both should be available soon, but do have side effects.   If you are going to get them, now is the time.  You should also think about if you will pay for these vaccines or not on behalf of your staff.  It may sound like a lot, but what is the cost of losing 2-3 care givers?

Obviously this is just a quick list of things you should be thinking about going into the cold and flu season.  With any luck we will get through this season just as well as we have all the others.
So who’s going to be the first one in your family to get sick?

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Remember the TV show “Ally McBeal”? One of the characters in the show constantly apologized for being “snappish”. If your daycare staff is being snippy with your parents, what’s the real cost to you? I’m here to tell you it can cost you tens of thousands of dollars, all in just ten seconds time. That’s one thousand dollars per second, folks.

But first let me tell you the story that has caused me to write this today.

I agreed to help out one of my girlfriends by taking her new dog to the vet this morning for an operation. My friend is a nurse in the local pediatrics hospital and was called in last minute, and as I was working from home I agreed to help out. The vet’s office is 10 minutes from me, not a big deal.

My friend tells me I can drop her dog off any time after 8:45 in the morning. My family got a slow start today, and I spent a lot of time with my daughter’s daycare helping them tweak some holiday promotions. All in all, I didn’t get the dog to the vet’s office until 9:30.

This is where 5 seconds cost this office a lot of money. I walk in with the dog, not as the owner just a friend to the VERY snappish receptionist who tells me “Well, you were supposed to be here at 8:45! Hmph! You’re lucky we don’t have anything else planed or we would have to reschedule!” I was miscommunicated to, sorry, but as it wasn’t a problem why bring it up?

Now I have a very negative feeling of this vet. I can assure you I won’t use them even though they are 30 minutes closer than my current vet and cheaper. Plus I’ve already told several other people about this and probably won’t stop any time soon. It is going to take a lot of work and praise for this veterinary office to recover from this episode of extreme snappishness.

In less than 10 seconds, this office lost all of my business and the business of many of the people I talk to. Easily thousands of dollars lost this year, and from any future profits they may have had. Ouch!

Is something like this happening at your daycare?

When parents drop of late or forget something, how is your staff responding? Are they friendly and helpful?… or snappy? Do you even know?

If the parents are doing something mildly annoying, but it’s not hurting anyone, probably nothing needs to even be said. If it’s becoming a problem, remind you staff how to politely offer the parent a gentle reminder and the reason why. “I just wanted to remind you we ask you to drop off kids before 9:00. This is because after 9, it becomes disruptive to the class and your child may miss something fun. It would be very helpful for all of us. Thanks.”

If the outcome changes because of the problem move on to solving the problem not rehashing what went wrong. Try your best not to blame but to solve the problem, that’s all that really matters. Nobody can do anything about the past now, the best you can do is make the future the best it can be. “I’m sorry but the kids have already left for the field trip, to get them back for lunch they had to leave at 9. If you want we can some fun activities set up here or you can meet up with the others at _______ and go from there.”

Spend some time working with your staff to make sure they are responding the way you hope they would. Let them know what you want and how you want problems dealt with. This little bit of extra effort can pay a huge dividend to you.

Although you might not lose your current parents over snippy responses I can assure you they will tell their friends and they won’t be jumping to come join you.

It doesn’t take one big thing to grow your daycare, it takes hundreds of small simple things, built one upon the other. The more you get right the bigger you’ll become.

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How to Start a Daycare Business: Discover the 7 Big Mistakes Most New Daycare Owners Make & How to Avoid Them

When you decide to start your own child care business, what does it take to be successful?

Obviously, you should have a deep & passionate desire to take care of children, a huge amount of patience, and the ability to juggle several tasks at once (such as warming a bottle while helping toddlers with an art project).

But as if that isn’t enough, there are many things that a successful daycare business owner needs to be good at besides caring for children. Honestly, it can be quite daunting for someone new to the business.
Things like getting paid on time from parents, writing solid policies & contracts, marketing your business to new potential clients, obtaining the right insurance policy, understanding record-keeping and how it affects your taxes, and overall, just getting started in a manner that will optimize success.

To help you open a daycare with the greatest chance for success, here are the basic steps of how to start a daycare, by avoiding the 7 biggest, costliest mistakes many people make when starting out.

BIG MISTAKE #1: Not doing the proper research on the child care market in your town or city.

This is a crucial step that many new child care business owners miss, usually because they’re not sure how to go about it. Or they may think that it’s not really necessary to do the research, because they don’t understand how it could impact them.

If you’re thinking about opening a child care center, you may understand that this is a necessary step, but you’re just not sure how to go about it. And if you’re opening a family daycare in your home, do you really need to do all that extra work up-front?

The answer is yes. But don’t worry, the goal here is not to spend weeks or months completing some huge market research project that you’re not ever going to use.

I’m talking about spending a few hours over the next few days, calling around (or maybe visiting some other child care businesses) and asking key questions.

Let me give you an example of what I’m talking about. My neighbor Mary, who runs a child care business in her home, discovered a couple things about our local market that helped her create a more profitable business. The first thing was, our town has ½-day Kindergarten, not full-day. By talking to other Moms in our town, Mary found there was a need in our town for “before-and-after care”, that is someone who could watch Kindergarteners & older kids before and after school. She structured her daycare to fill this need. All she had to do was make sure the buses were able to pick up & drop off these kids at her home, and she was able to start taking kids.

So what you want to uncover, when you do your upfront research, is a “pocket of unfulfilled need” in terms of child care. You don’t need it to be a huge pocket, but something unique about your business that will bring you customers who have that need.

Other examples of this are:

• offering second or third shift care if you have large companies in your town who employ people on evening or overnight shifts
• offering bilingual care or special languages, such as sign language for babies
• offering special meals (such as organic or vegetarian) if you live in a town where that would be considered desirable (like Boulder, Colorado or a similar college town)

Again, you are asking key questions and trying to uncover an unfulfilled need in your town or city. You can begin by calling your local Child Care Resource & Referral Agency (CCR&R), your local elementary schools, talking to neighbors and friends, and visiting other child care businesses in your town. You can even call other child care businesses and talk to these women about what they are seeing in the market. Usually, women in child care help each other out by forming friendships and partnerships, so don’t be intimidated.
By taking the time to do the research, you will gain a huge advantage by understanding your market and how you can be successful within that market.

BIG MISTAKE #2: Not getting the right liability protection for you and your business.

If you want to be able to sleep easy at night and not worry about getting sued, you’ll need to be properly covered. You need the real scoop on what type of insurance to buy, and how much it should cost, so you don’t overpay.

Many new child care business owners make the mistake of thinking that their homeowner’s policy is enough to cover them if there’s a problem. But the truth is, that policy usually doesn’t provide enough protection, nor the right kind of protection you need for special situations that a daycare owner can face.

An example of this situation would be if your house had a power outage, and you had to close temporarily due to the loss of electricity. If you had a business liability policy with coverage for “business income interruption”, you would be covered by your policy and you would still get that income.

Likewise, if you were sued by a parent for some situation, your policy would cover you in most cases.

Surprisingly, a business liability policy for a home daycare is not that expensive, and is well worth the investment (in my opinion). These type of policies usually cost $30 to $40 per month. Is that worth a good night’s sleep?

BIG MISTAKE #3: Not charging the right fees.

Do you know how to find out what other child care homes and centers are charging? Most new daycare owners literally leave money on the table by not setting their rates properly. You’ll get short-changed by charging too little, and if you charge too much, you won’t get any clients!

So how do you go about figuring out what to charge? This is a similar process as doing the upfront research in your town…it’s simply a matter of making some phone calls or visits to other child care businesses and setting you prices appropriately.

Many new family daycare owners charge the same weekly rate for each child, regardless of the child’s age. However, if you talk to centers in your town, most of them charge the highest rate for infants, and the lowest rate for older kids (pre-K and older). Many parents are used to this type of pricing structure.

So depending on the ages of kids that you can accept, if you charge a bit more for infants and young toddlers, you may find that your income will be a bit higher than a flat-rate for all ages. You’ll have to look at your individual scenario and choose what’s best for you.

For example, let’s say that according to your state, and the ages of your own children, you can accept 1 infant, 3 young toddlers (15-24 months), and 2 older toddlers (3-4 year olds). If you charge $120 per week as a flat rate, you would have a weekly income of $720.

If, however, you charged a bit more for infants ($135/week), and young toddlers ($125/week) and less for older toddlers ($115/week), your weekly income with this scenario would be $740. That amounts to an extra $80 per month, or an extra $1,040 per year.

Small adjustments like these in your price, if it makes sense based on your local area, can make a difference in your take-home profits at the end of the day.

BIG MISTAKE #4: Not covering yourself with a proper daycare policy handbook and contract.

Okay, this is a really big one. When you start a daycare, you need to have a well-written contract for your parents, and you need a comprehensive policy handbook. If you use your contract and policy handbook properly, you can literally save yourself thousands of dollars of lost income (and countless hours of headaches!).

So what’s the difference between a contract and a policy?

A contract is a binding legal agreement between two people. If you agree to care for a child and the child’s parent agrees to pay you for that care, you’ve made a verbal contract. If you put the contract in writing, it becomes a written contract.

There are 5 key elements of a child care contract: the names of the parties, the hours of operation, the termination procedure (that is, how either party may terminate the agreement), terms of payment (including rates, due dates, and extra fees), and the signatures of the parties. Be specific and clear with your wording.

A policy handbook is longer and more detailed than a contract. It should contain all the rules that state how you will care for the children, how you’ll handle specific kinds of situations, and how you run your business. For example, you should include your vacation & sick day policies, how you handle behavior issues & discipline, and how the children will be fed.

It’s a good idea to require a signature page at the end of your policy handbook, where the parent agrees that he or she has read the entire handbook and agrees to abide by the policies you’ve laid out.

You need to have both documents in writing. (If you need actual examples that you can copy & edit to fit your business, they are provided in my Daycare Success System…more about that later).

BIG MISTAKE #5: Not using the best ways to market your business to future customers.

Let’s face it, you may not be a marketing and advertising whiz, but you need easy and low-cost ways to get the word out and bring in new customers.

We’ve all heard that the best advertising is word-of-mouth. That’s after you’ve gotten started and your clients recommend you to their friends and neighbors.

But what about when you first open your doors, and you have no proven track record?

Fortunately, there are lots of ways you can get the word out about your new child care business, and most of them won’t cost you much money. Here are 4 marketing ideas to get you started.

Remember, this is just the tip of the iceberg. When you learn these easy and inexpensive (or free) methods to bring in new leads, you’ll have a full and profitable daycare center and you’ll establish an ongoing relationship with your parent-clients that will have them raving about you to their friends and family!

Now let’s get back to the 7 Biggest Mistakes and how you can avoid them when you’re learning how to start a daycare.

BIG MISTAKE #6: Not utilizing the tons of free resources in your local area, including sources of grant money.

Many new daycare or preschool owners don’t know about the local resources available to them, and how to navigate the waters of state, regional, and local government agencies.

With so many organizations and websites out there, it can be really tough to figure out where to go and who to ask, if you don’t know where to begin.

The best place to start is with your state. Every state in the U.S. has an agency within their state government that sets the rules for family child care providers. This agency is usually called something like the Department of Child & Family Services (DCFS), or the Department of Job & Family Services (DJFS) and they all have websites.

(If you are in Canada or another country, you probably have a similar office in your government).
Simply go to your state’s website (such as http://www.Illinois.gov) and look for the appropriate department, or type “child care” in the search box.

The website should contain phone numbers for the Child Care contact person in your state. Call them on the phone and inquire about your state’s rules and what they recommend for people who are just getting started in family child care.

Most counties also have a child care office that helps people at the county level. Ask your state contact person how to find help for your specific county. Then, contact your county rep and ask the following questions (these are also good questions to ask your state rep):

• What do you need to know that’s specific rules or regulations for your county?
• What training are you required to take before you open your doors?
• What kind of ongoing training / learning is required?
• Do they have any recommendations on insurance providers for child care owners in your county?
• What resources do they have to help you learn how to start a daycare?
• Do they know about any sources for grants or low-interest start-up loans?
• Are there local or county support groups that meet to discuss child care issues?

There may be other questions you’ll think of, too. Don’t be intimidated. You have the right to get the best information to get started, and you owe it to yourself to start out as successfully and as knowledgably as possible.

BIG MISTAKE #7: Not getting licensed or certified by your state.

Getting licensed or certified with your state can be a bit of work, but it’s probably easier than you think. Usually, to get licensed you are required to take a certain amount of training (often very low-cost or even free) and your home will be inspected once or twice a year by a state inspector to ensure that guidelines are being met.

There are lots of reasons why you should consider it…the top reason being that you can charge higher rates!

Here are some of the other benefits you will gain by being licensed or certified with your state:

• You will be proud to know you are providing the highest quality of care (and you can communicate this to others).
• Potential parents will be more likely to choose you, so you won’t have to spend as much on marketing and advertising
• Schools and other businesses will be more likely to recommend you.
• You may be eligible for grants or low-interest loans to expand your daycare or improve it with a new outdoor play area, etc.
• You will stand out from the crowd as a superior business.

Many states require that you are licensed or registered in order to accept a certain number of children. You’ll need to check with your state to get clear on the rules before you open your daycare. In fact, this is the first step anyone should take when thinking about starting a daycare business. To get the contact information for your state, go here:

http://nccic.acf.hhs.gov/statedata/statepro/index.html

By avoiding these seven big mistakes, you will have the highest chance for success as a child care business owner. Strive to be the best at what you do, and the journey will be more rewarding personally and professionally.

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10 Great Ways to Get a Grant
Experts reveal their top 10 secrets about writing grant proposals that demand attention and get funding.

Grant writing is seldom easy. Many schools are chasing after the same pot of gold, fiercely competing for technology dollars offered by corporations, foundations, and state and federal government. So there’s no room for mistakes. Yet, many pitfalls exist, especially for inexperienced grant writers. For example, some grant seekers apply for the wrong grant. Their goals and objectives don’t match those of the funding source. In the end, they waste everyone’s time and can jeopardize their chances of winning funding in the future from the same organizations. To discover the secrets of successful grant writing, Scholastic Administrator spoke to several experts who gave us their best advice on drafting grant proposals that work. Follow these 10 simple guidelines and your next grant proposal will stand a better chance of getting the funding you need.

1. Assess your needs. What are your instructional technology needs? Ask yourself this question before writing your grant proposal. Solicit information from teachers about the kind of technology or training they need, creative ways they could use it in their classroom, how it would enhance student learning or how the technology could streamline their administrative tasks. Then document your school’s most compelling needs in your grant application. If you’re asking for funds to purchase computers or integrate technology to improve teacher proficiency, reveal the percentage of teachers at your school who are at the beginning, intermediate and proficient stages.

2. Think locally at first. Form a technology advisory committee made up of teachers, administrators, business leaders and parents to develop or update your technology plan. Next, undertake your own pilot program. The same committee would write the grant and contact local employers to help support the program through matching funds, equipment donations, training or volunteers. Demonstrate the program’s initial success before asking for more help to expand or enhance the project. Find an impartial evaluator to analyze the pilot program, then cite the results in future grant applications. Establishing a baseline of success with technology will increase your odds of winning the grant.

3. Do your homework. Find out what kinds of school projects the prospective funder has awarded in the past. Contact those schools and ask for a copy of their winning proposals. Analyze their content and style. Use their proposal as your model, personalizing it to fit your school or district.

4. Make it personal. Successfully competing for a grant typically requires human interaction. Call the program officer and ask him or her to clarify anything in the request for proposals (RFPs) that may be unclear. You must follow their guidelines to the letter. Even something as minor as using the wrong font size can kill your chances. Also ask who will be reading the grant so you can tailor your proposal to their background or area of expertise. By speaking with the grant administrator, you can also get a much better understanding of the funder’s agenda and possibly an initial reaction to your project idea.

5. Show passion. Show some excitement about the project in your proposal. If appropriate, personalize it with one-sentence anecdotes, such as upbeat comments from students. Also study proposals written by past grant winners. Are they informal? Do they use words like “we” and “I”? Match the style. Finally, be concise and avoid jargon or overused buzzwords like paradigm and rubric.

6. Focus on learning, not the technology. Emphasize outcomes, objectives or goals. Focus on what you intend to accomplish with the technology, rather than on the hardware or equipment itself. For example, if you want five computers to help students improve their reading or writing skills, explain how the technology can help you accomplish that goal. Offer a realistic scenario describing how students and teachers will use the technology to improve in this area.

7. Think long-term. Develop a timeline that shows when you plan to achieve your goals and objectives. It should include plans to build on accomplishments after the grant runs out. Sustainability is crucial for a successful proposal because funders like to see that the activities they’re financing will continue beyond the life of the grant. For example, explain your plans to start replacing the equipment in the third year of a five-year grant, and how you’ll fund the upgrades.

8. Don’t forget professional development. At least 30 percent of the funds you’re asking for should be allocated for professional development. Funders won’t assume you’ll be able to meet your goals and objectives if you don’t train faculty, administrators or staff on how to use the technology.

9. Spread the technology around. Funders like to get the most bang for their buck. That’s why it’s important to explain how you plan to share the technology you’re requesting. As an example, you may partner with another school, enabling students from both schools to use the technology for joint projects. Likewise, your school may need equipment for its new computer center, which will also be accessible to the community. Students can teach local residents at the center how to use computers or other technology. Remember that funders like projects that can be replicated by other schools or districts.

10. Ask for constructive criticism. If you’re rejected, call the grant administrator and ask for a copy of the reviewers’ comments on your proposal. If that’s not possible, ask the administrator for constructive feedback. For instance, why was your application rejected? What were its strengths and weaknesses? How could it be improved? This information will enable you to write a better proposal the next time you apply. Once you develop a strong application, you can submit it to different funders with only minor changes to fit each one’s specifications.

(Published courtesy of Scholastic Administrator).

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I’ve been getting lots of questions from my readers lately about child care grants, so I thought I’d share some tips with you about daycare grants and how to find them. (If you want to subscribe to my email newsletter, click here.)

Tip #1:  It is very hard to find grants to cover start-up costs, especially for an in-home family daycare.  The reasons for this are:

-          Most grant providers want to give funds to a child care business that is already stable and running successfully, but needs funds to improve their operations and/or take on more children.  That way, they can be sure that the funds will be used wisely.

-          It costs very little to start an in-home child care business (typically $1,000 or less).  Most grant providers are looking for bigger opportunities to make a difference with their dollars.

Many child care grants are reserved for expansion of existing facilities, or non-capital improvements to an existing facility, such as training, better outdoor spaces, and the like. 

Tip #2: The best place to start looking for your daycare grant is with your local Childcare Resource & Referral Agency.  To find yours, simply go to www.childcareaware.com and enter your ZIP code in the field on the right-hand side of the page.  You’ll get the contact information for your local CCR&R.  Call the number provided and introduce yourself, and ask to speak with the person who handles local grants and low-interest funding programs.  If your region or state does not have any grant programs, they may be able to refer you to some non-profit foundations in your area that do (such as your local United Way chapter).

Tip #3:  Non-profit child care centers qualify for grants to a much greater degree than for-profit centers.  If you want to start a child care center, but you have little to no funds of your own saved, you may want to consider opening up a non-profit child care center.  You can still earn a nice salary, and your likelihood of finding a start-up daycare grant is much greater if you set yourself up as a non-profit.  I recommend finding other non-profit child care centers in your region or state, and contacting them with questions on how to get started.  Most people in child care are very friendly and eager to help!

I go way more in-depth on this topic in my Daycare Success System, so if you want more information, be sure to check it out!

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Many working moms are dreaming of a way to stay home with their young children, and still earn a solid 5-figure income…but they just don’t know how to make this dream a reality.  One excellent solution is to start your own child care business in your home.  As a child care business owner, you can use the management skills you learned in your corporate career, and structure your business to fit your lifestyle.Here are 6 reasons why starting a home-based child care business is a GREAT way to make an excellent income, and be able to stay home with your children each day:

Reason 1: The Low Cost of Starting a Daycare. Starting a daycare can be done with very little upfront funding.  Many daycares are started with less than $1,500, because you already own many of the supplies you need (since you’re a mom!).  If you have a walk-out basement that’s already finished, that’s the perfect space to dedicate to your new child care business.  If not, use a spare room or your family room.  Add in toys you already own, yard sale finds, donations from parents, borrowing books from the library, and you’re set to go.

Reason 2: Rapid Payback. Instantly, you can start your business tomorrow and start making cash. Enroll the child and collect the money all in one day.

Reason 3: Work at Home. This speaks for itself: no more fancy clothes, traffic jams, hassles, or angry bosses who don’t respect you. You set your own rules and limits and work out of the comfort of your own home.

Reason 4: Independence. You are now the boss and you make the rules. Do exactly — and I mean exactly — what you want. Give yourself time off when you feel like it.  After you get your business up and running, you can hire a student or retiree as your assistant, and have the time you need to manage your business and personal life.

Reason 5: Business Owners Earn More Money Than Employees. That’s a simple fact. The daycare business is a legitimate business, not some pie in the sky idea. It’s not an MLM, networking, or pyramid scheme. The straightforward truth is daycare owners can make more money than many college educated professionals.  In fact, recent studies have shown that the average home daycare owner earns nearly $48,000 in revenue per year.  Don’t forget to add in to your income the money you used to spend on daycare.

Reason 6:  Never Miss a “First Moment” of Your Child’s Development.  You can stay home with your children and watch them grow…and experience every little milestone that they accomplish, instead of being at work and missing those incredible “firsts”!

Learn more about how to start a successful and profitable child care business today:

http://www.daycarehotline.com/products.htm

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If you’re a childcare provider, here are some tips to get ready for summertime play:

1) Ask parents to bring cool clothing to keep on hand

2) Keep the children out of the sun during the hottest time of the day. Good times to play outside in summer are from 9-11 a.m. and 3-6 p.m.

3) Check all outside toys and play structures for loose or missing parts. Do regular cleanings of toys & play structures with eco-friendly cleaner, a scrubby sponge, & a spray hose.

4) Walk your fence line and check for loose or missing boards or nails

5) Check trees with low large limbs for splits which could fall if pulled on

6) Fill water bottles ¾ full the night before and freeze. Have the children make a name label put to on their bottles. Place the bottles in a box or on a tray outside and encourage the kids to drink 2-4 bottles of water each day.

7) If having trouble getting the kids to drink water, add some lemon or orange slices or make kool-aid or juice ice cubes to add to drinking water

Serve fruit smoothies, milkshakes or POPSICLES!

9) Coat everyone well with Sunscreen (Have a signed authorization form prior to application)

10) Fire up the sprinkler (if allowed by your licensing agency)

11) Keep a small first aid kit outdoors

12) Encourage bathroom use before going outdoors to prevent children being unsupervised.

13) Create a separate list of outdoor rules i.e. No one leaves the yard, no climbing on the fence, no throwing except for balls, shoes off before reentering the house, etc. Go over the rules the first few days of outdoor play.

14) Do not apply bug repellent to the children unless authorized in writing and requested by parents.

15) If you have your home sprayed for pests, check to make sure that it is safe for children and pets and confirm what precautions you need to take when the children go outdoors after being sprayed.

16) Do not fertilize your plants or lawn during the week, do this on the weekend to allow time for the fertilizer to dissolve.

17) Encourage indoors toys to stay in and outdoor toys to stay out.

18) Offer fun yet messy activities such as sidewalk chalk, finger-painting and play dough.

19) Provide safe outdoor activities such as a child friendly play structure, sand box; ride on toys and balls. Set up sporting stations with a mini basketball hoop or cones for mini soccer games.

20) Keep a cellular or cordless phone outdoors so you can be available to parents as needed, while being able to supervise outdoor play at all times.

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The Swine Flu is all over the news, so I’m sure you have thought about it and your parents are concerned about it.  So as a daycare provider, what should you do?

First, know that swine flu is just the flu.

• It spreads the same way other flu viruses spread.
• This strain is not abnormally deadly.
• This flu is very treatable with current medicine.
• You should take the same precautions you would with this flu as you would with any others: wash hands frequently, keep children at home who have fevers, and if you feel like you might be getting a fever / flu, take the day off to recover.

I’ve put more information over on the forum: Swine flu and what you should do about it as a Daycare Provider.

Don’t forget, this is a time when it is very important to let parents know what you are doing about this flu outbreak.  A quick note home or email will do wonders to calm fears.

All the Best,

Kris Murray

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More than $5 billion was set aside for early education in the stimulus package signed by President Obama last month.

In California, $210 million will go toward improving Head Start and Early Head Start programs for low-income toddlers and students, while more than $220 million would enhance child care for infants and toddlers.

Stimulus money would also pay for more funding for in-depth training for current preschool educators.

“There are long waiting lists - 55,000 students in the state waiting for preschool,” said Scott Moore, senior policy adviser for Preschool California.

“We don’t have enough funding to provide publicly funded preschool to low-income kids, and we are not even including middle- and upper-income children,” he said.

Increased funding would help resolve those issues and make preschool or other early education more available to families.

Most other states are also receiving funding, in addition to California.

So you see, this is the PERFECT time to start your own child care business, and/or get funding to expand your services to more children.

The demand for quality care is high, the funds are increasing at the state & local level, and you are getting geared up to meet that demand by owning your own child care business.  So let’s get started.  If you want to know the very first step you should take, listen to this audio class that I gave back in November:

I look forward to your feedback, and to helping you get started.

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Just a quick post to let you know how to find me on Facebook:

http://www.facebook.com/people/Kris-Murray/782608920

If you haven’t become member of Facebook yet, I highly recommend it.  It’s free, fun, and the best way to keep in touch with old friends, while making new ones.  Click the above link to become my Facebook “friend” and check out what I’m up to!

Looking forward to ”meeting” you there….

Kris 

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Everyone is “abuzz” about the economy and predicting what’s going to happen, and how long our slump will last.

If you’re a child care provider, how can you benefit from the current economic situation?  This week in the Wall Street Journal and other national papers, it’s been reported that people are closely examining the amount of money they spend on child care, and trying to figure out a way to spend less.

So the current trend is to “downsize” in terms of the perceived quality of care, in order to spend less.

This means that people who had private nannies are looking at firing the nanny & moving their kids to a child care center.  People who had their kids at centers are looking to more affordable family daycare options.  And people who can no longer afford family daycare are calling Grandma or Grampa to come in and help.

How can you benefit from this trend?

If you own a family daycare, and you have openings or anticipate openings, you can start marketing to people who are currently enrolled at centers.  This is especially true if you’re a family daycare who has a curriculum / learning program with circle time, arts & crafts, etc.

If you can show that your daycare is a high quality learning environment with a superior quality of care (get some testimonials from your current customers stating this point) then you can go after parents who are looking to trim their child care budget.

So how do you go about finding these parents?  Well, you can try a local newspaper ad targeting these parents with a strong headline, or you can create flyers with the same headline and post them around town and in employee lounges and fitness center bulletin boards.  Use an attention-grabbing headline like “Save Money On Child Care Without Lowering Your Standards!”  and focus your ad or flyer on the BENEFITS to the parents & child that they will receive by enrolling with you.

Instead of complaining about the crappy economy, turn it around and discover how you can still make your business grow.

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