Monthly Archives: September 2012

One of the ways you can “set yourself up for success” is to have an impressive learning environment in your daycare.  When parents see a space that is set up to nurture children’s development and growth, they will naturally be attracted to this space, and be motivated to enroll their children with you! For centers, […]

In marketing, it’s a good idea to focus on “the three M’s”: market (the who), message (the what), and media (the how).  If you can get a compelling message to your market by using the right media, your phone will be ringing and your childcare business will soon be full. The Market: Shifts & Changes […]

Who are you?  How is your daycare business different? This simple exercise might help.  Take a moment, and think of the THREE adjectives (one word each) that BEST describe your approach to child care. 1.   ________________________ 2.  ________________________ 3. _________________________   Now, let’s work on a KEY element in your marketing.  It’s called the Unique […]

Given the huge abundance of information online these days, you may be feeling overwhelmed by the number of state & federal daycare resources and websites, and you’re not sure where to turn for good advice on child care information. I’m hoping I can shed some light on the confusing maze of local and national resources […]

Here are some ideas and tips for creating a professional atmosphere in any daycare. –  Use professional tools & language to create an atmosphere that parents will be impressed with.   These can include: Wardrobe & appearance: use an article of clothing such as an apron, shirt, or visor with you logo on it to signal to your […]