Promoting a nonprofit can be a bit on the tricky side, especially since you want to keep your costs to a minimum to ensure the most amount of money reaches the organization. Here are some great tools to help you promote your nonprofit in a cost effective manner.
#1 Use Social Media
What a great tool at your fingertips and it doesn’t have to cost you anything. Use social media networks like Twitter, LinkedIn or Facebook, which are all free. There are other networks so make sure you search to find the ones that will work best for you to bring you targeted traffic. There are also cost effective advertising options that you can use.
#2 Join Professional Networks
Establishing your nonprofit takes a lot of work and support. One way to get the momentum you need to get the word out about your nonprofit organization is to join the Chamber of Commerce in your area and find other professional networks you can take advantage of.
#3 Create Your Website
Create a website that can reach a wide audience. Make sure it is done professionally and has been search engine optimized. If you want to create your own website, there are many affordable places that you can do that.
#4 Don’t Stop Talking
If you do not tell anyone about your organization then how will they know about it? That means you need to be talking about it at every opportunity that comes your way. Speaking engagements are a great way to share information about your nonprofit. You might also create workshops or participate in trade shows or artisan fairs to share the word. Make sure that you do a press release for your local newspaper for every event that allows you to spread the word.
#5 Create Good Partnerships
Establish good partnerships to help you reach a broader audience. Nonprofits often use manpower and resources and you can create a better base to work from by creating strategic partnerships that help you create a strong presence.